The spread of one, small, “snippable” gene which can be widely shared

What matters is that the small increment of process is in itself feasible, attractive, fun, and financially rewarding.
As a result of injecting it into the normal process, daily life for architects, clients, and tile-setters, becomes more meaningful. And the buildings get better.
The chance that this process gene will spread is quite considerable.

#book/The Nature of Order/2 The process of creating life/20 The spread of living processes throughout society#